DAM Europe 2020

DAM: Past, Present and Future Direction

At Nestlé, we’ve had the initial rollout of a DAM. The next vital stage sees all stakeholders focusing on key learnings of the past and what crucial improvements are required for ‘wave two’ of the rollout. The focus is important: it must be on usage rights, governance and effective taxonomy, with the user-experience high on the list of big priorities.  

In this session, Kyran Weir, Global DAM Coordinator, Global eBusiness Team, Nestlé, will share starter DAMs and advanced DAMs, looking at the importance of integration, brand management, managing workflow effectively and on vendor and agency WOW working with key stakeholders from start to finish. 

Don’t Re-invent the Data Wheel!

Data governance is difficult under the best of circumstances – but finding master data management allies within your organisation can help remove some of the administrative burden of keeping up with your taxonomy field values and DAM data use cases as your program evolves.  

In this discussion, moderated by Lisa Grimm, Global Director, Digital Asset Management, Novartis, we'll talk best practices, wish list items and tools we've found helpful along the journey.  

DAM for GLAM: A Journey into the Digital Ecosystem of the University of Oxford’s Collections Departments

This session looks into the complex digital programme for Gardens, Libraries and Museums (GLAM) at the University of Oxford. The vision and ambition of a systems project that deals with digital preservation. Of fundamental importance is that the system aligns with the needs of a growing business entity – a criterion that was critical when making key procurement choices.  

In this session, Amy Taylor, DAMS Project Officer and Picture Library Manager from the Ashmolean Museum, University of Oxford and Marcus Cheetham, Project Manager, University of Oxford will share the complex DAM journey to date and the vision for the future - focusing on the following key strategies:

Transport for London (TfL) is responsible for the day-to-day operation and planning of London’s public transport network including the Underground, the famous red buses and the capital's main roads. TfL recognised it needed to adapt to meet the ever-growing digital demand but how straightforward was that process? 

Tamara Thornhill, Corporate Archives Manager, TfL describes the enormous task of ensuring that digital preservation techniques used by TfL’s Corporate Archives were put in place as they began the challenge of digital transformation and evolving electronic record keeping practices. One of the most important aspects was to ensure that the usability and authenticity of historical assets and the long-term business records were preserved and that there was full buy-in from key stakeholders including the legal, IT, the Corporate Secretariat, records management, and the TfL Press Office. Tamara will also share the processes used to acquire prized collections including transport records from the London 2012 Olympic Games.

DAM at the Museum of London: Beyond Objects

There is recognition across the cultural heritage sector that in order for the Museums to remain sustainable and relevant, digital assets must be brought into the same professional context as the management of tangible physical collections. The Museum of London recently procured a DAM system to manage digital assets from their Collections Management system as well as their Non-Collections assets. Non-Collection assets have taken precedence in this transformation as the value for communicating experiences has emerged as a vital component of the overall directive for the Museum.

Presented by Madi Weland Solomon, DAM Consultant and Jack Stanley, Marketing Campaigns Manager, Museum of London, this session will be an exercise in tagging emotions as we delve into understanding how DAM can describe and disseminate good feelings.

How to Select a DAM System

With nearly a hundred vendors that purport to offer a DAM, how can you be sure to select the right one for you? With all the posturing and marketing hype, sometimes, the search for the right vendor can feel as futile as swiping away on a dating app. 

This session presented by Theresa Regli, DAM Industry Strategist, Analyst and Author, will give a UK and European-centric overview of the current DAM market, and guide you through various approaches to selecting the most appropriate DAM for your requirements, end users, procurement timeline, and budget. If you’re new to DAM, you need to make sure you consider many aspects of the market carefully. If you’re not so new to DAM, the system and vendor that was right for you several years ago may not be the right one now - perhaps you have moved on, but your vendor hasn’t kept up with the curve.

Procurement methods aren’t set in stone – you need to involve different people and take a particular approach based on your team and situation. In this independent intensive on the Digital and Media Asset Management marketplace, you'll get a high-level view of what DAM vendors have to offer you in 2020. We’ll then look at three possible approaches to procurement, depending on the size, scope, and timeline of your procurement and implementation.

DAM 101: What you Need to Start your DAM

The decision to implement a DAM system is the right step in the right direction to gain operational and intellectual control of your digital assets and is to be taken very seriously.

DAM bestows great responsibility for how the organisation’s assets will be managed efficiently and effectively in its daily operations and is essential for growth. All successful DAM implementations require more than just new technology. Success requires a firm digital strategy foundation that begins with the business, and then extends to the technology. 

In this engaging session, John Horodyski, Managing Director, Optimity Advisors, will outline what you need to start your DAM from the business case onwards, to selecting the right team, to business goals, and to the foundations of DAM: Content, Metadata, Taxonomy, Workflow, Rights Management, Digital Preservation, UX/UI, and Governance.

Metadata Matters 

Metadata matters because when it comes to content it is everything you have. 

The successful implementation of a DAM, MAM or any content related strategy requires the effective implementation of a metadata schema supported by good technology, great people and a well formulated process. Metadata delivers access to your assets and increases the return on investment in a content system by unlocking the potential to ingest, discover, share and distribute assets. This must-attend panel session explores the fundamentals of metadata, and how different industries and organisations manage metadata to fit their business needs. 

Focusing on customer expectations and experience, we will discuss lessons learned, best practices, successes and new developments. 

Moderator
John Horodyski, Managing Director, Optimity Advisors

Panellists
Madi Weland Solomon, DAM Consultant
Craig Stevens, Digital Asset Management System Librarian, Shell
Clemency Wright, Digital Media Keywording & Tagging Consultant
Florian Zarkov, Manager Content Tagging, Red Bull Media House

Western Governors University – online higher education reimagined

Let’s face it, the world is changing, and higher education needs to change with it. Students are no longer content to learn through traditional methods. Employers are no longer demanding degrees but want students with skills and competencies that align with their jobs’ roles. Students demand progressive and personalised content delivered in a proactive and flexible format in multiple channels that embrace self-service. Welcome to Western Governors University, an online University of over 120,000 students, where we are building a transformational change to deliver an online learning experience to where, when and how the student wants it.

To drive this transformation, a new DAM system is being implemented as the backbone repository that stores curriculum (course) content. This will allow WGU to quickly create customised skills-based micro-credentials, certifications and courses. Join Jon Morley, Sr Product Manager, Digital Asset Management Systems, Western Governors University to see how they are delivering content for a dynamic and personalised student journey.

DAM Technology and its Enterprise Touch Points

This session presented by Theresa Regli, DAM Industry Strategist, Analyst and Author, explores expanding DAM outside of its silo, and integrating it with other enterprise systems. We’ll address questions such as: where does DAM fit in the enterprise, and what systems does it typically connect to in different sorts of organisations? What are the business drivers for those integrations? What is data orchestration, and why is it important for connecting DAM to the enterprise?

If you’re looking to expand the scope of DAM in your organisation, this is the session for you. 

DAM Data Integrations

Typically, DAMs need to connect with systems such as Product Information Management, Collections Management, Rights Management, and Marketing Resource Management in order to fully facilitate marketing and production workflows. This panel session, moderated by Theresa Regli, DAM Industry Strategist, Analyst and Author, and featuring system integrators who have done the heavy lifting of data integration, will explore the nature of those integrations, and share best practices for planning and carrying out data integrations.

DAM and Creative Applications

This session will feature case studies showing the intersection between DAM, creative workflow, and production tools. With a focus on the “the world in front of DAM”, we’ll look at how DAM systems can help evolve the creative process and overall operations for all channels, including video and audio.