DAM Leadership

Sessions 1 and 2 are now complete and the recordings are available to all registrants. To join the course and catch up ahead of Session 3, click here. 
 

Session 1: Foundations of DAM Leadership

• How to lead as a Product Manager
• How to understand, define, and express DAM’s role
• Understanding, defining, and communicating where you intersect and align with creative, product, and business operations
• Developing “talent strategies” within the DAM discipline, and beyond

Session 2: Mastering DAM Information

• Understanding how your assets and metadata fit into the larger content, product, and/or information cycles of the organization
• Managing what you control within the integrated landscape of information and technologies that drives your business, and influencing successfully beyond that
• Keeping DAM relevant and in demand
• Understanding where rights information intersects with DAM
• Mapping and understanding information flow (into and out of DAM)
• Learning how to talk about the value of information
• What skills are needed for successful DAM information management

Session 3: Operational Effectiveness
Tuesday, March 16, 2021
8AM PDT / 11AM EDT / 3PM GMT / 4PM CET

• IT/Technology alignment and delivery, e.g.:
  • Service levels and support;
  • Disaster recovery and business continuity;
  • Update/upgrade vs. product replacement; and
  • Technology talent strategies
• A broad range of metrics and measurements – operational and business
• The always evolving larger content and integration landscape
• Benchmarking, and how to define success criteria

Session 4: Presence, Governance, and DAM Executive Engagement
Tuesday, March 23, 2021
8AM PDT / 11AM EDT / 3PM GMT / 4PM CET

• DAM advocacy, presence, and sense of value
• Executive engagement – what, when, and how
• DAM’s many roles in Risk Management
• Risk management for DAM
• Tactical, operational governance
• Strategic governance for the business