DAM New York 2020

The Art and Practice of Managing Digital Media

April 14 - 15, 2020

Menu
Back

Setting up for Success – The Global DAM Activation

April 15, 12:20 PM

Please join Becky Caldwell (Global DAM Product Owner), David Koch (Global DAM Product Manager) and Curtis Tiefenbrunn (Global DAM Program Manager) of Mars, as they discuss the journey from a failed implementation to a globally successful solution enabling the delivery goal of 100X.  

They will share key insights around having the right people on the team in the right roles for effective delivery, having the right process in place to support scale, and building the right communications to execute at pace.  

You will hear how they delivered a centralized global solution in a very large, decentralized CPG organization, driving assets reuse and efficiencies, with a focus on getting the foundations and the team in place.

 

Speakers

Becky Caldwell

Mars

David Koch

Mars Inc

Curtis Tiefenbrunn

Mars

April 14 - 15, 2020

New York Hilton Midtown

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.