The decision to implement a DAM system is the right step in the right direction to gain operational and intellectual control of your digital assets and is to be taken very seriously.
DAM bestows great responsibility for how the organization’s assets will be managed efficiently and effectively in its daily operations and is essential for growth. All successful DAM implementations require more than just new technology. Success requires a firm digital strategy foundation that begins with the business, and then extends to the technology.
This engaging session will outline what you need to start your DAM from the business case onwards, to selecting the right team, to business goals, and to the foundations of DAM: Content, Metadata, Taxonomy, Workflow, Rights Management, Digital Preservation, UX/UI, and Governance.
