During this session, DAM Guru Matthew Patulski will discuss strategies for retailers to utilize Digital Asset Management as part of an ecosystem or platform approach to deliver consistent, relevant digital content to retailers, their product partners, and consumers. As part of this session, topics such as metadata, rights management, content syndication, brand standards, legal compliance will be covered. Session participants will leave equipped with concepts and language to advocate for improvements to their business processes with Digital asset Management.
Speakers
Matthew Patulski, Business Analyst and PM, CyanGate LLC
Dominic Vieregge, Director of Marketing & Sales, 4ALLPORTAL