Today’s creative assets impact not just marketing, but the full idea-to-shelf lifecycle - from initial concepts through to customer experience.
This session outlines how companies can accelerate ideas to market by connecting content assets to data throughout the lifecycle from design to support. The result is a more efficient digital supply chain, and an increased value of their assets.
Allowing companies to:
- Accelerate introduction to grow market share
- Identify and create opportunities in design, development, and go-to-market processes
- Streamline and accelerate development cycles to deliver time-sensitive customer value
Speaker
Alan Porter, DIrector of Product Marketing, Nuxeo
