Video is a marketer’s dream but an asset management nightmare. If this is what you think, you’re wrong. Yes—sight, sound, and motion are undeniably the most engaging and powerful forms of brand storytelling, but the system and process for managing all those precious gems is right in front of our eyes.
In this session, learn how the very process that marketers use today for video workflow is by nature, a robust video asset management platform. And it gets better: it’s already built for massive capacity, natural population of metadata, automatic preparation for the dizzying array of specifications, easy librarian controls, rights management, and reuse ROI tracking. Dreams really do come true.
Speaker
Melinda McLaughlin, CMO, Extreme Reach
