How to run a more efficient and agile process - workflows, roles and responsibilities, continuous improvements and learning cycles. How consumers connect and interact with brands has changed dramatically.
In order for marketers to be part of this world, the marketing operations model has to evolve, with data and better-connected consumer connections at the core; allowing brands to be where the consumers are, and talk with them rather than just to them, and react and interact with what is relevant in the moment. But delivering better-connected consumer connections and transforming into a truly consumer centered marketing operation is not easy.
In this session we will be looking at some best practice and how a simple process framework can create efficiencies and lead to better work.
