DAM San Diego 2019
The countdown is on until we reveal the full DAM San Diego 2019 agenda! In the meantime, we are delighted to announce 20 new unmissable sessions. Register your interest to ensure you are the first to be informed when the agenda is announced.
The Role of DAM in the Academy’s Digital Management Services platform with the Academy of Motion Picture Arts and Sciences Information Technology
The Academy’s Digital Management Services platform is an integrated system comprised of a collections management system, digital asset management system, and two different media asset management systems. The platform is used by staff to catalogue the Academy’s physical and digital assets, and to preserve and provide access to digital and digitized assets including video files, audio files and image files. In this presentation Zoe will discuss where DAM fits in the Academy’s overall collections management architecture.
Simplify your Metadata: A Case Study with Airbnb
Learn how Airbnb revisited and revised their global schema to simplify and focus from 20,000 terms to 7,000. Join facilitator Steve Bevilacqua from Optimity Advisors as he interviews Airbnb’s Scott Davis. (Scott is a member of Airbnb’s digital asset management team responsible for product asset operations and corporate library stewardship and was a key stakeholder during this amazing transformation.) This session covers how to approach combining disparate schemas from multiple departments and the overall reduction and simplification of metadata. This interview is at an advanced level suitable for those with a firm foundation and understanding of metadata and the challenges it presents.
Left Brain, Right Brain: How to Align Creative and Product Development with David Lipsey and Netflix
In this session, David Lipsey talks with Danielle Cardillo, Marketing Infrastructure Manager, Netflix. We’ll hear what it’s like to be a part-program manager, part-therapist, part-cheerleader and part-translator. A complex mix! We’ll delve into the challenges and explore why it is so vitally important to drive alignment between creative stakeholders and product development teams.
Change Management – Failure to Launch … and How to Avoid it: DAM Adoption and Change Management with Estee Lauder
Two of the most overlooked parts of DAM implementation are change management and adoption planning. Failed adoption (when change has not been managed well) can turn all the hard work and preparation you and your dedicated team undertook to naught. Don’t let it happen to you. In this exciting and informative session Ryan Sciandra, Director of Global Creative Technologies, The Estee Lauder Companies Inc, multinational manufacturer of one of the world’s largest and most recognized makeup brands, will present specific examples - successes and pitfalls. Estee Lauder is currently in the process of rolling out an enterprise DAM to over 20 brands and multiple departments.
Those DAM Keywords and Controlled Vocabularies with TripAdvisor, Nest and Clif Bar & Company
Keywords are powerful because they both describe the critical elements of an asset description and deliver the power to manage, in fine detail, the asset itself. But, how do you select those right keywords? How do you get started? What works for your audience? How do you manage this process? What is the value of the keywords in the search? How do we consistently and regularly perform analysis on what we have and what is missing? How do we optimize their use? All are fundamental questions of great importance. Ultimately, this is all about how to access. Whether access is by a human, a machine or both. This panel will discuss lessons learned, top tips and best practices - presenting success stories and new developments in the field of metadata, search, and DAM.
Onto The Cloud (How’s The View?): Digital Preservation and Moving Images in the Cloud with Paramount Pictures and Entertainment Technology Center - USC Cinematic Arts
Andrea Kalas, SVP, Asset Management, Paramount Pictures will explore the conclusions of a White Paper, published by The Entertainment Technology Center at the University of Southern California (ETC@USC), which looks at longevity and integrity in the cloud. The ETC@USC tackled the issue of archiving in the cloud and a committee, chaired by Andrea, reviewed a range of different issues surrounding cloud storage of important assets before settling on one critical issue: fixity; or the ability to assess and verify data integrity. In this session, Andrea will provide insights from the White Paper and the committee’s findings and what the conclusions mean for building usable requirements
Governance and Metadata Stewardship with Autodesk
Good governance manages risk and sustains ongoing value. It provides a framework that ensures program goals are met. The best way to plan for future change is to apply an effective layer of metadata governance to your DAM system. However, there is more to maintaining the metadata than just maintaining the taxonomy and metadata specification. You must manage change - and for that good governance is essential. In this case study, Jodi Levin of Autodesk will discuss lessons learned and best practices when setting up a governance program and provide practical advice on ensuring it is fit for purpose.
Digital Rights, Global Usage, Rights of Artists: Why Educating your Organization on this is so Important with 3M
We all want to be ethical. Our organization wants to be ethical and legal. But sometimes, something is amiss with the content we’ve captured in the DAM. Where did it come from? Who owns it? Why is my legal counsel calling me? What do the agencies my organization work with believe? What does our sourcing department believe? What do our marketers and marketing communications professionals believe? What about the artist/creatives who created the content? There’s a hodgepodge of beliefs, myths and opinions that can become a nasty hairball if not handled appropriately. In this session John De Marco of 3M will explain how all these issues are dealt with at a large multinational company - how they succeeded, and how they continue the good fight, i.e. to do that which is right.
The DAM Perfect Solution Fallacy with John Horodyski and Christina Aguilera
Are you looking for the perfect solution? In every company, in every country, DAM solutions are needed. Where do we begin to find what is perfect for the company?
Remember: there is no perfect solution fit for all. This 'fireside chat' will review everything about defining your scope, determining your metadata structure, communication within your organization, the expected experiences of your end users and much more. Even though we typically want the same end results, we all go about it differently. DAM is not just a technology - it is also an approach. It is about making our work more efficient. We can learn from others’ mistakes, but we can’t take someone else’s solution and just replicate it.
Making that Transformation: Embarking on a Better Future for Corporate Information Management – A case study from Louisiana-Pacific Corporation on how it went digital and created a truly integrated DAM
DAM includes a set of technologies and business processes typically used to organize, store and retrieve rich media, such as photos, music, video and other marketing collateral. In this case study, a long-time corporate Records Manager, responsible for millions of legacy paper documents, is tasked with transforming his company’s content. He will tell the story of their successful efforts to use DAM principles for a business transformation to a digital, automated and unified information ecosystem.
Data and Analytics from DAM with Graham Allan and Sony
DAM platforms are often integrated with other systems and tools now, enabling assets to flow automatically, information to be exchanged seamlessly, and a broader vision for asset management in general. These integrations have typically been driven by a functional need (for the DAM users themselves or for other aspects of the content lifecycle in other areas). What’s emerging, though, is that DAM can contribute a great deal to the overall data picture of an organization. It’s not even necessarily about building a big, complex data ecosystem – just smartly leveraging the data you have. This session will explore what data and integrations are meaningful and feasible today, and share their experiences of making it real.
DAM from the Ground Up with Kennedy Space Centre You have been given a DAM project or are brought into a company to build their DAM, how do you get from nothing to a fully functioning DAM? Building a DAM from the ground up can be an intimidating task. Kyle walks through the steps, and hurdles, taken by the Kennedy Space Center Visitor Complex (KSCVC) to get to a functional DAM. This session covers a diverse array of topics including getting a selection committee, developing initial metadata and asset sets, training, launch, and basic governance.
Share the DAM Love: Blending Operations and Technology to make DAM the link between Creative Operations and Content Management with The Home Depot
In this session, The Home Depot’s DAM team will share how they aligned objectives and strategy across technology and operations in order to choose and migrate to a new DAM while building the program and functionality to support two ends of a content supply chain: from the creation and management of assets to the distribution of assets to other systems and channels.
DAM needs to be everything to everyone, and by using Agile methodologies across teams, sharing the same goals, and creating complementary strategies, The Home Depot’s DAM allows for easy collaboration, a positive user experience, increased efficiency, and a foundational system for the MarTech stack.
The Lone Arranger with Mindy Carner, The Integer Group, TripAdvisor and Amazon Studios
Many organizations underestimate how much work goes into digital asset management – but not us. To combat the unwarranted assumptions and false beliefs held by many we now have a popular session at which the panelists and attendees discuss and share their experiences, discoveries, woes, tips, tricks, preferences and learnings. It can be extremely overwhelming to try to be system administrator, asset librarian, product owner, information governance program lead and metadata strategy lead all at the same time. Join us for some group, multi-role therapy. Hear strategies for prioritizing workload, gaining extra resources, managing expectations, and becoming an effective advocate in your organization.
This session is your opportunity to hear and share - and leave with new ideas on how to create and meet realistic expectations. "Lone Arrangers – the superheroes of DAM."
Metadata Matters: It is the Foundation of Your Content with Dell Technologies and Hilton Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets. This session explores how different industries and organizations manage metadata to fit their business needs, with an interest in customer expectations and experience. This panel will discuss lessons learned, best practices, successes and new developments in the field.
Metadata – File naming is for Dinosaurs: Tried and true or out with the dinosaurs? with John Horodyski and Amazon Studios
File naming conventions have oft been bones of contention within organizations, causing fear and wide-spread panic. Learn the value of when to use a file naming convention and when it needs to enter extinction.
Heart Meets Head: How Data-Driven Creative Destroys Operational Silos with Saatchi & Saatchi
The work of a creative used to solely occupy the time between a planner's brief and a media buy. But now we're on the verge of the biggest shift in advertising since television. The creative process is evolving beyond the linear model into one that's a lot more like jazz, and a lot less like a guitar solo.
Let's talk about how the rise of data-driven creative is turning the old way of creating (plan, create, analyze) into a new, cohesive process that brings subject specialists together and keeps creative operations at its center. The destruction of these operational silos will require us to abandon nostalgia, as well as our egos …
Getting Video Right: How to Create Authentic Content with Audi In this session, Audi’s Video Creative Director explains why we should forget the old rules of Television Advertising, how to build brand love, and target the right audience. When it comes to video content, one size doesn’t fit all platforms, and getting the right message to the right audience is key… Join us to get an insight into Audi’s internal creative agency and discover how they manage and execute these projects with efficiency.
Careers Forum with David Lipsey, Mars Veterinary Health, California State University, Hilton and the Huntington Library
This year's event provides an unrivaled opportunity to network with peers, explore career growth and discover new opportunities in the world of DAM. If you are looking to learn more about how the Role of the DAM Manager is evolving, or are interested in new career opportunities, join this session.
- What makes a great DAM Professional?
- DAM Careers: Paths in, Across and Upward
DAM Innovation: Technical Experts Address your Really Tough Questions Too often, technology seems not quite in step with the marketing hype and sales talk. What are the hardcore technical issues you're currently facing? This panel will break through the hype to explore the real innovations and challenges of DAM technology today. These are the people leading the development and direction of our DAM tools, and they are ready to answer your toughest questions on deployment, integration, cloud, machine learning and where to expect DAM will be in the future.