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DAM San Diego 2019

The Art and Practice of Managing Digital Media
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Laura Patterson

Manager of Enterprise Digital Asset Management

CVS Health

Laura Patterson is Manager of the Digital Asset Management Department for the CVS Health Enterprise. She has been with the organization for 12 years and has over 7 years of experience in the DAM technology and Asset Management field. She leads the strategy, design, development, deployment and training for several of the organization’s marketing technology solutions. Laura is also responsible for establishing the governance framework, service delivery outcomes and associated processes related to CVS Health’s Asset Management systems.

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