DAM San Diego 2019
Integrating with Corporate Business Units – easier said than done?
Join David Lipsey in an engaging conversation with Robert Ionta, Manager, Digital Asset Management –Omni-Channel Marketing, IHG. This session will look at what it is like coming into a corporate marketing environment from TV and the challenges of integrating multiple business units’ assets into a “single source of truth” enterprise DAM. Robert will discuss the pain points and corporate enterprise struggles. Robert also shares his experiences and thoughts on how HR and recruiters are still uneducated on the DAM industry and often try to combine multiple functions such as IT, DAM, Taxonomy and Engineering.
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HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity