Jose Santa Ana is Director of Product Marketing at Sitecore and has accumulated over 20 years in enterprise software, with senior marketing roles at IBM, Sparkpost, Omniture (now Adobe), Alterian (now SDL), and Hyperion Solutions (now Oracle), as well as industry analyst roles at both IDC and Gartner. Jose has a passion for data-driven customer engagement through personalized content. At Gartner, Jose covered the global data warehousing, business intelligence and analytics markets.