Marketers might sometimes view artificial intelligence (AI) as a threat if they don’t understand its current limitations. After all, algorithms already do many operations faster, more consistently and with better outcomes than even the most dedicated human. Perhaps as AI evolves, it may eventually be able to orchestrate marketing and ad campaigns better than flesh and blood practitioners – but that day is not yet here.
For the foreseeable future AI is best used to aid and implement rather than to decide. Undertaking the mundane tasks not the creative ones.
With the capacity and place of AI firmly in mind, this session will cover what marketers need to know about AI and machine learning (ML), the different types of AI/ML solutions available today, and how they enhance DAM workflows – plus what might be coming in the future and when it might arrive.
