Product Information & Experience Management New York 2026

First Sessions Announced

From Static Catalog to Conversational Knowledge System - Making Your PIM Context-Aware

Context:

• For over a decade, Product Information Management (PIM) systems have served as the system of record for commerce - reliable repositories of SKUs, attributes, and digital assets feeding catalogs, channels, and storefronts.
• The rise of generative AI and conversational interfaces are reframing both needs and relationships.
• Buyers no longer just browse - they ask, in their own words, expecting a direct answer.

Answering:

What it takes to evolve a PIM from a structured data platform into a context-aware knowledge system - one that understands not just what a product is, but how it relates to other products, what problems it solves, and how a customer might describe it.

Drawing from a real-world digital transformation project:

A practical roadmap for enriching product data with semantic relationships, intent signals, and taxonomy layers that fuel AI-driven search and conversational commerce.

A strategic approach paired with an unfiltered end-user perspective:

• What worked.
• What didn’t work so well.
• What we wish we'd known before we started.

Delivering:

• A maturity model for assessing the context-readiness of your product data
• Techniques for enriching attributes, relationships, and taxonomies for AI consumption.
• How PIM data shapes how products surface in AI-driven search.
• Lessons from the trenches — key areas of collaboration, governance, and tooling shifts required to enable the change.

David Skrobela, Managing Partner, Context First LLC

Designing a PIM Ecosystem Around How People Work 

Here's how Marketing and IT can successfully build and evolve a product content ecosystem together

Context:

Many organizations approach Product Information Management (PIM) as a technology initiative focused on centralizing product data. Yet product data alone does not create business value. Value is created when information becomes trusted content that can be used by sales, marketing, distributors, and retailers.

What we did:

At Deutsch Family Wine & Spirits, a bespoke PIM evolved from a product information repository into the foundation of a connected content ecosystem. This transformation was driven by a close partnership between IT and the business owner responsible for the company's marketing content ecosystem.

Together, we developed a shared roadmap that balanced technical requirements with business priorities, ensuring the platform continues to evolve alongside the organization's needs.

Lessons learned:

• From helping design and grow a bespoke PIM through ongoing collaboration between business and technology teams.
• Practical approaches for establishing shared ownership, connecting PIM with downstream content systems, prioritizing enhancements, and turning product information into trusted content that supports sales, marketing, and e-commerce initiatives.

Kristen Goode, Manager, Marketing Services Content, Deutsch Family Wine & Spirits

Building Business Value - The Power of Governance

Governance + Quality + Trust = Business Value

Facts:

Effective governance is the foundation of successful PIM and PXM. It establishes the policies, standards, ownership, and processes that ensure product information is accurate, complete, consistent, and trusted across the enterprise.

Strong governance drives data quality, creating confidence that every product record is reliable and fit for purpose. This trusted product data becomes the single source of truth that powers exceptional product experiences across every customer touchpoint, while supporting internal teams, partners, and business operations.

Governance creates the rules. Quality creates the data. Trust creates adoption.

Benefits:

By embedding governance into the PIM and PXM strategy, you instantly create a continuous cycle of Governance + Quality + Trust = Business Value. The result is improved operational efficiency including:

• Faster time-to-market.
• Regulatory compliance.
• Enhanced customer experiences.
• Improved cross-functional collaboration.
• Reduced business risk.
• A stronger, more trusted brand.

Jennifer Sunday, Digital Capabilities Lead, Copeland

Converging Tech - the Symbiotic Relationship

Observation:

PIM is often viewed as the system of record for product data, while DAM is treated as a separate repository for creative assets. In reality, they're two sides of the same product experience.

Opportunity: 

When product information and digital assets are connected, each becomes more valuable than it could be on its own.

Application:

Wilson Sporting Goods recently integrated its DAM directly into its PIM/PXM ecosystem across four global brands, but the bigger story is what that connection enables. A well-structured PIM became the foundation for automating how assets are linked, managed, and delivered, reducing manual effort (or waiting on a human) where assets organize and surface themselves at the same time as ensuring every product is supported by the right content across every channel.

Discussion:

• How the integration works in practice.
• The huge benefits for creative teams when the image and the data finally stop living apart.
• How product identifiers and metadata create automated relationships between the PIM and DAM.
• How the connections establish a single source of truth for downstream systems
• How bringing product data and creative assets together transforms the way merchandising, marketing, and creative teams work. 

David M. Barron, Director of Creative Operations & Technology, Wilson Sporting Goods

We’re busy developing an exciting agenda for Product Information & Experience Management New York 2026, so keep your eyes peeled for more details soon.

We’re inviting senior leaders and dynamic speakers in the PIM/PXM space to share their experiences — we’d be delighted to hear from you! Help us drive the future of knowledge and innovation, and shape the conversation.

If you’re interested in speaking opportunities, please contact Christine Le Couilliard at christine@clecevents.co.uk.