Festival of Creative Operations 2023

Co-located with the Photo Studio Operations Forum, Creative Production Day and the Design Operations Symposium

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Agenda

Agenda

Registration includes full access to the co-located Photo Studio Operations Forum, Creative Production Day and the Design Operations Symposium 2023! To view the full agenda for the four events, click here. 

All timings are in Eastern Daylight Time (EDT).

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10:00
Networking and Visit the Exhibition
Your chance to visit the exhibition, plan your day and network with fellow professionals.
 
11:00
Welcome to the Creative Operations Festival 2023
Conference Chair
Juliana Vail, Technology Leader & Consultant
 
11:10
Navigating the Shifting Landscape of Collaboration Insights for Maximizing Productivity with In-House Teams
There is constant change in how agencies and clients work together. This year is no different. The landscape of working dynamics continues to evolve. Join Lindsey for an engaging session that explores:
  • The emergence of a dominant quarterback model
  • Discovering strategies to optim...
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Speaker
Lindsey Slaby, Founder, Sunday Dinner
 
11:40
11:45
Pitfalls of Applied Project Management Methodologies in an AI and Emerging Tech Landscape
Given the many challenges and constraints creative ops managers need to overcome on a regular basis, it’s easy to fear the new and lean on the old. In this talk, Cheryl will uncover some hidden dangers of strict adherence to project management guidelines in today's evolving world of AI and emergi...
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Speaker
Cheryl Venable, Creative Resource Manager, Apple Marcom
 
12:15
12:20
Automation: Creative’s Friend or Foe? How the Right Tech Helps Creative Teams Scale Up with Rising Demands
The digital marketing landscape is growing more complex and moving faster than ever. Creative teams are facing mounting pressure to deliver new creative content at lightning speed while facing tightening resources and budgets. In this session, Celtra’s Oliver Stewart and Frankie Morgan will explo...
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Speakers
Frankie Morgan, Senior Customer Success Director, Celtra
Oliver Stewart, VP Sales, EMEA, Celtra
 
12:40
12:45
Why Creative Matters: The Extraordinary Power of Creative at the Intersection of Brand & Growth
Building a purpose-driven brand while driving rapid growth creates demanding challenges for creative teams. The discussion covers:
  • How creative can be the key to unlocking success in an increasingly complex and demanding marketing ecosystem.  
  • Creative’s potential to:
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Speaker
Carrie Crow, VP, Creative, The Beachbody Company & Ladder Sports Nutrition
 
13:15
13:20
How Using AI Enables 10x Better Matches to Creative Talent
In this forward-looking talk, we explore the future of creative recruitment, focusing on three pivotal challenges: the ever-growing creative work with insufficient talent, the uncertainty of hiring new creatives, and the organizational complexities faced by creative operations professionals in a ...
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Speaker
Ronnie Kwesi Coleman, Co-Founder and CEO, Meaningful Gigs
 
13:40
13:45
Hype vs Reality - How Technology is Transforming Creative Operations
The emergence of AI tools, including more recently generative AI, has brought, and will bring, significant change to the creative-making process.  In this panel discussion, we explore the practical implications of the technologies and attempt to distinguish between the hype surrounding them and t...
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Moderator
Juliana Vail, Technology Leader & Consultant
Panelists
Michael Francello, Head of Generative AI Sales, Getty Images
Nicky Badenoch, Co-Founder, and Chief Growth Officer, Genie
Jillian Knoepfel, Manager of Content Operations , Smartsheet
 
14:45
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What others say

HS Creative Ops events provided both work and life skills ideas I could implement immediately and also allowed me to connect with peers and vendors. I can't put a value on how much this was appreciated and useful!

Ann M Frank
BVK

HS Creative Ops events are educational and FUN! The generosity of time and expertise of the vendors and presenters is invaluable in helping us grow our business!

Claire Donnison
Only1AndyWright Photography & Design

A wonderful virtual opportunity to engage and connect with like-minded peers on a variety of topics relevant to the ever-changing landscape of Creative Ops. I really enjoyed this event and look forward to more in the future!

Molly Gallagher
Fabletics