Festival of DAM 2023

Charlotte is the Director of Digital Asset Management at Clinique, an Estee Lauder Company. In Charlotte’s past roles as a Digital Asset Manager, she has been responsible for selecting and migrating content to a new DAM platform while establishing every facet of the content workflow, from content creation to curation to asset distribution, along with administrating technology development as a key lead and training users about how to use the DAM to support their roles and drive content usage.

Charlotte has been responsible for defining and implementing metadata standards, taxonomy, creating ways of working guidelines, onboarding Librarian Services support teams and designing governance models, while tracking and analyzing key performance indicators to determine workflow and systems effectiveness at high volume companies like Clinique, Vineyard Vines, Coty Inc., Macy’s, Time Inc. and Disney.

Charlotte is a landscape photographer and artist who received her Bachelor of Fine Arts degree from the School of Visual Arts in New York City.