Festival of DAM 2023

Leverage Workflow Automation and DAM Architecture to Break Down High Volume, Complex Processes

The Challenge:

Regardless of the specifics, setting up a DAM tool can take a lot of work. For example, you must:

• Understand the workflows of multiple teams.
• Choose tools that integrate with other applications.
• Ensure the DAM is self-sufficient – with automation and archival properties that prevent the system getting bloated or stale.

And you may also have to break down team silos – roadblocks to innovation and collaboration. When creating a central repository there is a lot to think about. 

That is the challenge – now to meet it:

Christa Anderson Carter, Customer Project/Program Manager of Managed Services at Dealer.com – COX Automotive will show best practice on managing the entire workflow from customer request to delivery with a unified, automated, and integrated set of tools that are searchable, distributed, and built for remote work.

• Learn how using DAM methodologies around keywords, metadata, file naming, expiration dates and search can apply to your storage solution, regardless of provider, and beyond into your day-to-day workflow.
• Learn how diverse teams have different needs and with the right tools/processes in place, you can connect teams to work seamlessly together faster.
• Learn how leveraging automation and integrations in your storage tools can keep the most active/compliant content accessible to your team and keep your storage solution running lighter.
• Learn how to pick a tool using a wholistic approach and a checklist that covers both your team and your company.

Christa shares her company’s experience – how her team produces high volumes of work in quick order from an extensive range of digital assets by pushing the limits of what a DAM and storage solution is meant to do.