Incorporating Digital Preservation into Your DAM Program

The terms Digital Asset Management and Digital Preservation are often seen as two sides of the same coin. As disciplines and technologies they are quite different, performing distinct but complementary roles. When used in combination, they can lead to greater long-term brand value and asset reuse.

This new 3-part online education program will use real-life use cases to explore the value of preserving your most valuable brand assets, and how to build a strategy that combines the benefits of both types of systems.

The course will be moderated by Theresa Regli, DAM Industry Strategist, Analyst and Author and will include experts from McDonald's, Yale University, BT, Lloyds Banking Group, Digital Archivy, Inc. and Preservica. 

What you will learn:

• What is digital preservation – how is it used – why is it different from DAM?
• How DAM and Digital Preservation can be combined to create long-term brand value and reduce DAM clutter
• How to ensure the long-term authenticity, integrity and reuse of digital assets
• How to use long term digital assets to protect trademarks and power brand storytelling 
• How to enrich and enhance metadata for long-term asset reuse
• How to build a preservation strategy that combines people, process and technology 
• How to get started preserving your digital assets for free

Sign up for this series and receive the following...

• 3 detailed online sessions exploring how to build a digital preservation strategy and the value of preserving your most valuable brand assets
• Sessions moderated by world-renowned DAM expert Theresa Regli and featuring expert speakers from McDonald's, Yale University, BT, Lloyds Banking Group, Digital Archivy, Inc. and Preservica
• Each session is 75 minutes
• Including time for Q&A with speakers - your chance to ask those crucial questions and get answers in real-time
• Unable to attend all sessions or joining partway through? Recordings will be available to all registrants to view on demand

Schedule

Session 1, 2 and 3 are now complete and the recordings are available to all participants.

Session 1: Preserving Long-Term Digital Assets

Session 2: Standards and Approaches for Digital Preservation

Session 3: Building a Strategy for Preserving Long-Term Digital Assets

View the full course summary here.