February 2022
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Sessions 1, 2 and 3 are now complete and the recordings are available to all participants. To join the course and catch up ahead of Session 4, click here.
Session 1: The Changing Landscape of Content Creation
- The main concepts behind today’s social & cultural landscape.
- Trends
- What the research reveals
- Global trends
- Key changes and developments influencing content creation
- Real world examples from advertising
- What the future holds; how to respond:
- Content creators
- Managers of digital content?
Session 2: Creative Content and Inclusion
- How language reflects and shapes society
- How to ensure we are being inclusive in our Keywording, Brand Messaging and Content Creation
- The main challenges facing content managers
- The responsibility we have to produce content that is representative and inclusive
Session 3: Creative Content and Accessibility
- The user search experience
- Making search systems more accessible. From the user interface to the Keywords applied to images – it all affects the user experience
- Insights from leading Accessibility Advocates on how to make content truly accessible in digital search systems by the application of Alternative Text and other methodologies
Session 4: Futureproof Keywording
Tuesday February 22, 2022
8AM PST / 11AM EST / 4PM GMT / 5PM CET
- Putting it all together: the content creation process end-to-end
- The touchpoints, the framework, the new challenges and solutions that deliver “Futureproof Keywording”