Managing Video Assets from Production to Distribution

This course is now complete and the recordings are available to all registrants. To register and recieve on-demand access to course recordings, click here. 

Session 1: The Essential Foundations of Video Management

• The lexicon: CODEC and other key terms
• How we got to where we now are: a short history of video and its explosive growth - from short-form to long-form and everything in-between
• DAM, PAM, MAM, VAM 
• The other “video technologies” you need to know but don’t need to manage

Session 2: Mastering "the Information" of Video

• The special challenges for video management in the metadata landscape
• Descriptive, Structural and Administrative Metadata
• The even more special challenges of rights and video management
  • A video can contain music, a script, talent, location(s), still images - all with separate rights - we cover best practices and how to avoid common pitfalls
• How video assets and metadata fit into the larger content, product, and/or information cycles of the organization

Session 3: The Video Production Cycle - Operational Effectiveness

• YouTube and TikTok are not broadcast television or a cinematic release – the implications
• Video types - and the consequences of the differences and similarities among them
• From concept to distribution - how video is made and its implications for DAM
• The idea of B-Roll and Clips
• Edit decision lists and how to use them
• Video transformation and key partnerships to make this work
• How do I manage that plain fact that our video has to work on dozens, if not hundreds, of different types of device?
• Common challenges in legacy video management practices
• Managing user-generated video

Session 4: Advanced Video Management and Governance

• Review and Approval - advanced workflows in video
• Accessibility - insights and best practices
• The special challenges of foreign languages - rights and asset transformation
• Governance challenges:
  • What if DAM or MAM are not enough
  • Media Orchestration as an innovation in assets working together
• Forecasting future risks and plans for mitigation
  • Storage
  • Archival best practices
• Talent management and staffing - unique challenges of video
• Planning for persistent growth in video