As technology continues to rapidly reshape the content creation landscape, Bimi Ibok, Photo Studio Director at Nogin, will share strategic steps for exploring generative AI in commercial content creation.
Covering:
Prioritizing Evaluation and Learning
- Reassessing entrenched content creation methods
- Detailed evaluation of Gen AI tools in the market
- Conducting comparative analyses to understand Gen AI capabilities and limitations broadly
Embracing Experimentation
- Starting with small pilot projects
- Using an iterative process model
- Expanding Opportunities and Solving Limitations
Promoting Open Communication
- Maintaining communication with stakeholders/involved parties
- Transparent discussion of the impact of Gen AI on roles within the team
By embracing AI's ambiguity with an open mind, Bimi explores how the current atmosphere of uncertainty in the creative industry can provide a rich environment for learning, growth, and innovation.
