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Is the PDP dead? 5 Trends Shaping the Future of Studio Content Creation

May 16, 9:10 AM EDT

As new technologies and evolving consumer behaviors reshape the retail landscape, the traditional product detail page (PDP) is being reevaluated. In her keynote address, industry expert Juliana Vail will discuss five emerging trends fundamentally altering content creation.

  • The Gen Z Shift
  • Emerging (and Fading) Channels: Social Media, Gaming, & the Metaverse
  • Cutting-Edge Technology (AI, AR/VR, and automation)
  • The “Year of Efficiency” in Capitalism
  • Ethical Consumerism 

What others say

HS Photo Operations events give me the opportunity to learn from some of the most experienced and talented leaders in our industry and the insights they provide will directly impact and improve my own work.

Colleen Moore
REI

HS Photo Studio Operations events provide me with the opportunity to say a warm hello to familiar faces and make new connections with industry leading experts.

Zoe Higgins
Dr.Martens

An extremely well organised event with the potential to grow even bigger on future iterations. Very productive for networking and take the pulse on new developments in the area.

Armando Ribeiro
Oak Furnitureland