Product Information & Experience Management Los Angeles 2025

Carla has over 10 years of experience working with globally recognised brands and retailers through a variety of roles across client success, sales, and strategy at leading ecommerce SaaS vendors including ROKT,  Bazaarvoice and Yext. Most recently Carla led Salsify's EMEA Retail Strategy for Growth working closely with global strategic brands in CPG on their PXM strategy and digital shelf programs.

As ICPs Global Solutions lead for Digital Shelf she is responsible for building and defining the go-to-market strategy around custom services to meet clients and prospects needs along their digital shelf journey. 

She has a deep understanding and a genuine curiosity in uncovering business challenges across digital and creating suitable and achievable on-going strategy. Specialising in effective launch, adoption and expansion of PIM/PXM programs, encompassing expertise around all components; people, processes, data, and technology. 

Carla is a founding member of the Digital Shelf Institute. an Ambassador for Women in MACH and is an independent Executive Consultant and Strategist.