Product Information & Experience Management Los Angeles 2025

Nicole Hatley is a Global Content Strategy and Operations leader at Skechers. Recognized for her dedication to delivering exceptional eCommerce experiences through innovative content and personalization, she plays a pivotal role in shaping the content strategy and operations for Skechers’ eCommerce. Nicole is responsible for building online campaigns that delight customers and foster brand loyalty, including managing product launches and celebrity collaborations.

Additionally, she helps define the vision for eCommerce content strategy and operations in international markets, supporting the brand’s global digital presence. Prior to her work at Skechers, Nicole founded vox.magneta, a creative agency where she supported marketing campaigns for brands such as Levi's, Microsoft, and Virgin America. Her experience in creative strategy and client relations has been instrumental in delivering successful campaigns. Nicole's commitment to continuous learning and obsession with technological innovation drive her contributions to the eCommerce field, both in her professional roles and as a speaker.