Reimagining The Focal Point: How Canadian Tire’s DAM is at the Core of its Content Marketing Supply Chain
Join David Lipsey, Global Chair, Henry Stewart DAM Conference and DAM Industry Leader and Marc Foster, Associate Vice President, Content Management & Technology for Canadian Tire Corporation, for a webinar on how the Company went from many brand and channel specific DAMs to an Enterprise DAM that will power all brands and channels through its growing integrations.
As one of the largest retailers in Canada with both physical stores and a thriving eCommerce presence, Canadian Tire has a wealth of knowledge available about what they sell, how they sell it, and to whom they sell. With its move to an Enterprise DAM with many integrations and stronger metadata, Marc’s team is enabling marketers to move towards automation for personalized content at scale across channels.
Sponsored by:
Tenovos is committed to Powering Stories Worth Telling with a content strategy, product, and platform that supports a brand’s vision to connect, entertain, and inspire its consumers by curating and delivering highly personalized content at scale. Tenovos continues to drive innovation by introducing the industry’s first Active Story Management (ASM) product to teams responsible for creating, managing, and publishing content. Tenovos ASMTM is a powerful modern platform which unlocks a normalized view of the most valuable data and content for any global organization, instantly turning the enterprise into a storytelling unit @ scale across all digital channels.
