AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.
Participants learn to design effective prompts, apply AI responsibly, and learn methods that transfer directly into everyday business practice. They gain practical fluency in structured prompting, strategies for research and analysis, and techniques for handling hallucinations (AI errors). Conceptual grounding is provided in advanced practices such as multimodal LLMs, Retrieval-Augmented Generation (RAG), Agents, fine-tuning, and APIs and equipping participants to engage confidently with clients, partners, or vendors.
By the end of the program, participants gain reusable prompt frameworks, proven approaches to everyday tasks, and a clear understanding of both the opportunities and risks of AI adoption.
The program develops skills in prompt design, research and report generation, data analysis, and multimodal content creation. Advanced AI concepts are introduced in straightforward business language so participants can understand their potential without requiring technical expertise. Sessions combine structured instruction with guided exercises, ensuring that what is learned can be applied immediately.
A paid subscription to Google Gemini Advanced or ChatGPT Plus (~$20/month) is recommended to access advanced features used in exercises.
Session 1: February 3, 2026 - Mapping the AI Landscape – From Multimodal Models to Business Applications
Session 2: February 10, 2026 - The Craft of Prompting – Techniques, Myths of AI, and Real-World Business Use Cases
Session 3: February 17, 2026 - From Queries to Reports – Structuring Outputs and Handling Hallucinations
Session 4: February 24, 2026 - Beyond Text – Practical Guide to Image, Audio, and Video Generation
You can view the full series summary here.