What’s My Hotel Worth? US Hotel Market Trends and Valuations

This is an essential online briefing for everyone who is assessing their current position and planning for the future in the US hotels market, including: owners, investors, managers, brands and funders, their agents and advisors.

A lot has happened to impact US hotel values over the past few years:

• The Covid-19 pandemic and follow on mini-pandemics.
• Population shifts to/from states, cities and regions.
• Remote working.
• The surge and continued elevation of interest rates.
• A changed market in the availability of finance.
• Massive inflation in cost of goods and services – including higher staff costs.
• Staff shortages.
• Increased building and maintenance costs.
• Increased property taxes in major urban markets.
• The recovery of selected tourist destinations.
• Ongoing resilience for travel driven product.
• Continued growth in blended hotel/residential/long stay product.
• Changes in the relationships of brands, owners, franchisors, franchisees and managers.
• Continued growth and consolidation of brand families.
• Growth of inbound foreign investment.

So where has all this left the value of hotels and the availability and cost of finance?

To find answers for these questions and assess how to thrive within the current US market, join Daniel Larkin, Partner at Fisher Broyles for a mix of informative presentations and panel discussion. Daniel and other frontline experts share their latest data and anticipate future opportunities in the space, covering:

• Values: what they are, how to increase them and what undermines them.
• Finance: what’s possible and with whom.
• Brands, management policies and options now.
• Current thinking on leveraging operations: pricing, operational costs, new and alternative sources of income, and repositioning.
• Lessons from market transactions.
• Case studies exploring new trends in the industry.
• Performance measurements/data gathering – what is the brand worth now and likely to be worth in the future, and how will brands fair in this new world?
• Can we learn from today how to plan for the return of the virus and/or other risks?
• Implications for alternative use, refurbishment plans, upgrading and new build decisions in the future.
• Are there still investment deals to be had – who’s interested in buying and selling what and why – even in the current time, is the hotel asset class holding its own compared to other asset classes?
• Asset management – how easy is this in the light of unprecedented events and how can you ensure the investment is keeping up performance?
• The debt market picture.
• Where’s investment and finance coming from now – and where’s it likely to come from in the future?