Creative Ops Summit Los Angeles 2025

Agenda

We are busy developing an exciting agenda for Creative Operations Summit Los Angeles 2025 so keep your eyes peeled for details. Register your interest and be the first to hear about announced sessions!

If you are interested in speaking at Creative Operations Summit Los Angeles 2025, please contact Victoria Rose at VictoriaR@henrystewart.co.uk.

The CreativeOps Toolkit
A Practical Guide to Elevating Your Creative Operations

Are you ready… 
…to streamline your creative process, align teams, and unlock efficiency?

A hands-on sharing of the CreativeOps Toolkit - packed with actionable strategies, you and your team can use immediately. All with real-world examples of application.

Covering:

• Centralized Planning That Actually Works
  How Balsam Brands has built a unified, visual planning space that brings together key milestones, brand narratives, promotional calendars, and channel-specific deliverables, all in one place.
• AI-Powered Collaboration
  How integrating AI tools into the pre-production workflow helped teams align faster and gain clarity quicker.
• Smart Resource Allocation
  How to visualize team bandwidth, predict resourcing needs, and prioritize effectively, so nothing falls through the gaps.
• Building Trust and Empathy Across Teams
  How to foster stronger creative partnerships and building trust, even under pressure.

Top tips, real examples, and fresh perspectives to help you lead CreativeOps with confidence and clarity.

Kelly Masumiya, Director of Creative Ops, Balsam Brands 

Between Metrics and Magic
How Creative Teams Thrive Between Process and Possibility

The challenge:

In the space where creativity, structure, and machine intelligence collide, how do you protect creative magic while evolving the method?

The need:

Creative Operations must navigate a high stakes balancing act: embracing technology and data without dimming the creative flame; building scalable systems that don’t smother the soul of the work. 

Solutions to square the circle:

Industry leaders discuss the philosophical foundations of the answers and the practical ways of tackling the questions that matter now:

• How to protect creative integrity in a world driven by metrics and machine learning?
• What an empowered creative team looks like when frameworks and freedom coexist?
• How technology can enable more human-centric creative processes - rather than replace them?

Candid analysis and real-world case studies to untangle the apparent paradoxes of modern Creative Operations. How to embrace innovation, retain imagination, and build structures that support, rather than suffocate, creativity.

Creative Leadership Uncovered

In a landscape where AI, automation, and hybrid working are changing how creative teams operate, what does exceptional creative leadership look like?

This panel discussion will:

• Explore the evolving role of creative leaders
• Discuss how to balance technical innovation with human creativity
• Examine how to manage multi-generational teams
• Offer strategies for developing the next wave of creative leaders
• Unpack how to communicate the value of creative work to the C-suite

Panelists will share practical insights on building and sustaining high-performing creative teams while maintaining operational excellence.

Perfect for creative leaders and those aspiring to leadership roles, this session will provide actionable strategies for navigating the changing Creative Operations landscape.

Built to Last

What the Grateful Dead Can Teach Us About Creative Operations
(It’s There but Not Intrusive)

Observations:

At first glance, the Grateful Dead and Creative Operations might seem like strangers. But the band built one of the most resilient, adaptive, creative ecosystems in modern history. They mastered the art of creating ‘Freedom Within Frameworks’. 

Embracing ‘Freedom Within Frameworks’ helps Creative Ops teams spark innovation while staying on track.

Key insights include:

• The magic is in the mess - but the mess needs a map
• You can’t systematize a spark, but you can build a path that leads to it
• The Dead disguised a powerful creative machine as a freewheeling vibe - and that’s exactly the kind of mastery today’s Creative Ops leaders need

Gordon Thomas, Creative Director, Warner Music Group

Going Full Circle

Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand. 

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

Why the five things we’ve learned so far have general application – the plusses and the minuses, the benefits and drawbacks – and navigating conflicts of interest and potentially competing priorities.

Warren Marenco Chase, VP Managing Director, Copper Giants