When Lisa Bennett was hired as Head of Dell Blue, Dell Technologies 160+ person in-house agency, she inherited a strong team of thinkers and makers as well as a collection of creative challenges.
The creative development process was over-complicated with numerous people offering opinions on
the work.
Lisa’s goal was to streamline the process, clarify roles and responsibilities, and provide guidance to those offering creative input.
This session will recount Lisa’s journey, undertaken with partners, Blum Consulting, which led to a more efficient, more effective process, and ultimately a stronger, more impactful creative product.
