Creative Operations New York 2020

Making Creative Work Better

April 15, 2020

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Agenda

Agenda

Check out our Post-Event Tutorials here covering the creative brief, asset lifecycle and how to drive operational excellence.

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8:00am
Registration & Breakfast - Exhibition Opens
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9:00am
Welcome from Kevin Brucato
Conference Chair
Kevin Brucato
Prudential
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9:10am
The Power of Community: The Intersection Between Passion, Creativity and Execution
Speaker
Melody Henderson
Curly Girl Collective
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9:40am
Evolution of the Creative Ops Experience Design (XD) Team at Hilton
Speakers
Shannon McDowell
Hilton
Callie Murphy
Hilton
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10:10am
Marketing Operations at The NYT: Where Execution, Technology and Strategy Meet
Speaker
Keith McLeod
The New York Times
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10:40am
Refreshments & Networking
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11:20am

Track 1

The Challenges of In-Housing and Getting the Best out of an Agency Eco-System
Moderator
Mitchell Caplan
Flock
Panelists
Jacob Boxer
Grey New York
Rebecca McAlear
Anthropologie
Marcela Valdes
NBCUniversal

Track 2

What Should be in your Technical Toolkit?
Moderator
Jarrod Gingras
Real Story Group
Panelists include
Dan Brackett
Extreme Reach
Callum Broderick
Deltek
Vanja B. Brzin
Celtra
 
 
12:20pm
Too much to Do, Not Enough People to Do It: Building a Case for Team Growth
Speakers
Carrie Roberts
Kenvue
Liberty Mutual’s 5-year plan: An Optimum In-House Model with a Compelling External Offering
Moderator
Clair Carter-Ginn
Forecast
Panelists
Julie Heger
Liberty Mutual Insurance
Michael LaBerge
Liberty Mutual Insurance
Clifford Stevens
Liberty Mutual Insurance
 
 
1:00pm
Lunch & Visit the Exhibition
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2:30pm

Track 1

The Changing Landscape of the In-House Agency
Speaker
Sophy Regelous
Cella

Track 2

Operations for a New Omnichannel Stack
Speaker
Jarrod Gingras
Real Story Group
 
 
3:00pm
Creative Agility: How Post Studios Use Creative Strategy to Infuse a Legacy Print Brand with Modern Energy
Speaker
Tory Shobe
New York Post
Challenges for Small-Scale In-House Creative Operations Teams: A Solution from Higher Education
Speaker
Cookie Marie Kurtz
Albert Einstein College of Medicine
 
 
3:30pm
Refreshments & Networking
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4:00pm

Interactive Workshop

Justify Your Work, Don’t Sell It
Session Leader
Clifford Stevens
Liberty Mutual Insurance

Interactive Workshop

Creative Development Process Frameworks
Session Leader
Mitchell Caplan
Flock
 
 
5:00pm
Drinks Reception
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6:00pm
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April 15, 2020

New York Hilton Midtown

Agenda

What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman
Reebok

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert
3M

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One