Creative Operations New York 2020
Creative Operations New York - digital insights to fill the pause...
Creative Operations New York is the place for inspiring keynotes, shared experiences and learnings from leading Creative Operations pros. The current global health challenge has affected us all. Nevertheless we are resilient and here to help. Join us on April 16 for new content designed to invigorate and inspire you, online, for free!
Get on-demand access to the following sessions, packed with contributions from industry leaders at Prudential, Cella, Cineplex, and more.
- The sessions will be LIVE from 6.30 AM PDT/ 9.30 AM EDT / 2.30 PM BST / 3.30 PM CEST
- Unable to join all of the sessions, or joining partway through? Recordings will be shared with all registrants to access on demand
- Participate in the conversation online by using the hashtag #CreativeOpsDigital
And it’s all additional to what will be presented at the live event when the Creative Operations NY community gathers again.
To register for Creative Operations Online Content click here.
Thursday, April 16
9:30 - 9:45 AM EDT - How Creative Operations is the key to Transforming how Modern Work gets Done - Kevin Brucato, Prudential
9:45 - 10:15 AM EDT - The Changing Landscape of the In-House Agency - Sophy Regelous, Cella
10:45 - 11:15 AM EDT - Freeing up Creative Talent through Standardization and Technology - Elisabeth Knulst, EMM Consultancy
11:45 AM - 12:15 PM EDT - Spilling the Popcorn - How to Manage the Growth of your In-House Agency - Mike Lucas, Cineplex
To register for Creative Operations Online Content click here.
Plus, expand your DAM knowledge with even more online content...
Across the postponed DAM NY dates, April 14 – 15, we will be sharing new DAM content packed with insights from industry leaders Theresa Regli, John Horodyski and David Lipsey, along with experts at National Geographic, Children's Hospital of Philadelphia, and more.
Get on-demand access to the following sessions, all additional to what will be presented when the DAM NY community gathers again.
To register for two days of DAM Online Content click here.
Tuesday, April 14
9:30 - 10:00 AM EDT - DAM 101: What you Need to Start your DAM - John Horodyski, Optimity Advisors
10:30 - 11:00 AM EDT - Reframing the Conversation - Innovations in DAM, Collections Information, and Data at the Detroit Institute of Arts - Christina Gibbs, Detroit Institute of Arts, Jessica Herczeg-Konecny, Detroit Institute of Arts
11:30 AM - 12:00 PM EDT - How Our DAM Helps Us Tell Our Story - Dario Mescia, Children’s Hospital of Philadelphia
12:30 - 1:00 PM EDT - Metadata Governance - John Horodyski, Optimity Advisors, Lisa Grimm, Novartis
Wednesday, April 15
9:30 - 10:00 AM EDT - DAM Technology and its Enterprise Touch Points - Theresa Regli, DAM Industry Strategist, Analyst and Author
10:30 - 11:00 AM EDT - Getting to a Rights Strategy for your Content - Margaret Majorack, National Geographic
11:30 AM - 12:00 PM EDT - Manage your Video Assets from Production to Distribution - Neal Bilow, Chromata Solutions
12:30 - 1:00 PM EDT - DAM Capability Model - David Lipsey, DAM Conference Chair, Lauren Dohr, MediaVerse Information Management
Session Summaries
Thursday, April 16, 2020
9:30 - 9:45 AM EDT - How Creative Operations is the key to Transforming how Modern Work gets Done - Kevin Brucato, Prudential
In this session, Kevin Brucato, VP Creative Operations at Prudential, looks at where we are headed next and what a next-generation, future-ready creative operations model look like.
Thursday, April 16, 2020
9:45 - 10:15 AM EDT - The Changing Landscape of the In-House Agency - Sophy Regelous, Cella
Creative used to be about inspiration, creation and job jackets, but now we have new roles, new technologies and new deliverables with interesting timeline expectations. In this presentation, we will take a look at how that impacts the org model and the process used to get work done.
Thursday, April 16, 2020
10:45 - 11:15 AM EDT - Freeing up Creative Talent through Standardization and Technology - Elisabeth Knulst, EMM Consultancy
A common perception is that optimised marketing operations will reduce creative freedom. Data driven marketing, standardising processes, producing materials via templates and implementation of technology in the creation processes are things that do not sound like they enhance creativity. However, by eliminating operational issues, standardising the way of working, providing challenging insights and automating mundane and administrative tasks, creatives have more time and budget available to realise their creative ambitions.
In this session we will explore the benefits of standardised creative operations, how data and technology can boost creativity and the additional opportunities that result. By discussing the Pandora case-study, the speaker shows how creatives can have more creative freedom, how the focus from operational issues can be shifted toward creative opportunities, and how, in total, it enables creatives to fully apply their talent and skills.
Thursday, April 16, 2020
11:45 AM - 12:15 PM EDT - Spilling the Popcorn - How to Manage the Growth of your In-House Agency - Mike Lucas, Cineplex
Cineplex's theatres and location-based entertainment venues see over 70 million guests through their doors annually across Canada. With so many guests and business needs, the demands of the Creative Services team are ever-changing, with just about as many plot twists as the latest Hollywood blockbuster.
Join Cineplex’s Design Director as he examines:
- Their various org charts and illustrates the year-over-year growth his team experienced
- Processes, methods and data presented to the leadership team to rationalize and execute the growth of the group
- How their project management and creative ops have evolved from a flurry of Excel spreadsheets to a full-blown creative project management platform
- You'll leave this session with actionable tools and methods to build your own case to your executives for right-sizing your team for its needs
To register for Creative Operations Online Content click here.