April 15, 2020

Creative Operations New York 2020

Making Creative Work Better

Kevin Brucato

SVP, Head of Marcom Technology

Jefferies

Kevin is SVP, Head of Marketing & Communications Technology for Jefferies. He began his 25-plus years of experience at Bozell Advertising where he later went on to serve as a creative operations executive for other leading New York agencies. Kevin is driven by a passion for excellence. He takes pride in helping creative operations evolve and avoid the pitfalls that cause destruction, and he focuses on making the impossible, possible. He appreciates the complexity that creativity requires, provides clarity so that organizations can see clearly, and simply put, figures out the best way to get work done.  

Currently at Jefferies, Kevin has oversight of the Marcom Technology that will drive Jefferies’ marketing and communications capabilities to a digital-first and best-in-class framework.  

A self-described troubleshooter, Kevin designs customized creative solutions to achieve optimal operational efficiency and translates complex issues into clear solutions. Kevin holds a BA in psychology from Binghamton University. When he’s not tackling the latest operational challenges, he can be found on the golf course or relaxing with his family.

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