Callum started his Advertising career managing design, digital and e-commerce projects for London-based agencies, back when project management largely involved walking timesheets around the studio in manila folders. Following a move into AdTech, Callum has spent 10+ years helping agencies and in-house teams get control of budgets, optimize resources, streamline workflows and deliver better creative by leveraging technology. Callum has worked with teams at Nike, L’Oréal, Virgin and P&G across different components of the technology stack including Collaboration, Project Management, Proofing & Approvals, CRM and Resource Management.