Objectives and positioning:
As The New York Times focuses on delivering quality journalism and its goal to be the first model to achieve 10 million subscribers by 2025, Marketing Operations is becoming increasingly important. The role is developing into a ‘thought and performance partner’, positioned between ‘strategy’ and ‘execution’, committed to leveraging tools and best practices introduced to increase speed to market and innovate for tomorrow.
The challenges and how they are met:
Keith McLeod, Executive Director of Marketing Operations, shares the challenges his team faced and the journey they took as a strategic thought partner contributing to shaping the destination for the company, where marketing, people, process, capabilities, metrics and goals are brought into alignment, and executed.
