How to:
- Stay True to Your Design Values
- Be a Consumer Advocate
- Respect the Culture and its Connection to Commerce
As creatives, no matter your role, the on-task objective is usually:
- Increased sales
- Growth
- Deeper Household (HH) penetration
Question: How do you stay true to your design values by producing some of the best work of your career?
Quick answer: You get into your customers’ heads. Deliver a value proposition they can’t ignore.
Mission accomplished? Think again.
For brand longevity adopt a mantra that has served my career well - from my days as a “Creative Services Manager” to now: “Leave wherever you are better than you found it.”
So, the challenge becomes:
How do you move the profit needle and respect the cultures with which you engage?
