Is this you?
- Overwhelmed as a solo content marketer?
- Constantly creating more assets to keep up with never ending demands.
- Believing the day to day reality is unsustainable?
Take a deep breath and know that there is a better way. You can achieve more impactful results, by doing less and saying more.
Here’s how:
Shannon Doubleday, Hilton's Director of Content Marketing, and Cathy McKnight, TCA's Chief Problem Solver discuss their ongoing journey to transform Hilton's editorial and storytelling strategy.
What they are doing:
Like transforming a short-order cook to a head chef at a Michelin-star content restaurant, Shannon and her team are changing Hilton’s approach from turning out random acts of amazing content to a predictable and orchestrated library of inspired, experience-building storytelling.
What they will do:
Shannon and Cathy will:
- Provide real-life examples of how the power of pro-active, planned change is guiding Hilton to align their editorial engines and storytelling strategy
- Explain how you can strategically create less content, which, nevertheless, delivers more exceptional, relevant experiences for your audience.
All a consequence of:
- Supercharging your team's skill sets and their distinct areas of impact.
- Shifting from a doing to a co-owning content, responsibilities, and impact mindset - with an inclusive creative ideation approach to the archive process
- Structuring your team with the right talent to become subject-matter experts instead of arbiters of everything.
