Creative Tech Europe 2024

Create. Automate. Optimise.


Carrie Crigler

COO / Co-founder


Carrie’s professional background spans over twenty years, with a concentration in protecting intellectual property rights while maintaining artistic integrity and fostering business growth. As a generative artist with a photography production background, she is committed to pursuing ethical and compliant use of generative AI specifically within franchise creative pipelines. Notably, she co-led the groundbreaking initiative of licensing fashion models' likenesses in an AI-generated fashion campaign. This demonstrates how generative AI can be responsibly leveraged to drive revenue and increase brand security while protecting creatives' rights.

Carrie is the COO and a co-founder of Optikka, a creative orchestration platform that empowers enterprise creative teams to be the conductors of agents across all creative tools with black box security and publishing at scale, in real-time. Carrie has a Juris Doctor from Seton Hall University School of Law, and a Bachelor of Science in Clothing and Textiles from Appalachian State University.