Creative Tech Europe 2024

Create. Automate. Optimise.


David Russell

A Few Good People

David has over 30 years of experience in the advertising industry. He started his career as a sales manager for Apple when they first launched in the UK, his focus was the advertising industry and helped a number of London based agencies start their journey of building studios based around the Apple Mac.   

Throughout his career, he has held influential board positions in various creative production businesses, notably at Tag Worldwide. At Tag, he designed and created best in class ways of working for global brands, optimising their ability to produce world-class content faster, better whilst delivering significant savings.

In his recent role as a board member at Oliver, a global disruptive agency known for pushing boundaries and redefining industry norms, David continued his legacy of helping brands create effective and efficient omnichannel content. He is recognised for his unwavering belief that the successful implementation & education of technology and data provides brands with a significant competitive advantage.

As a thought leader, David remains a driving force in the ever-evolving landscape of advertising and creative production. His influence extends beyond his professional achievements, reflecting his dedication to pushing the boundaries of what is possible in optimising data, people, process, and technology.