Creative Tech Europe 2024

Create. Automate. Optimise.


Emily Latham

Former Head of Digital Marketing and Martech

Channel 4

Having started her career in brand and creative agencies Emily transitioned into the Digital and Performance space over the last 10 years. From leading aggressive global acquisition with the founders of Calm at London start up Mind Candy, to pioneering Channel 4's Marketing digital transformation to compete as a digital first Public Service Broadcaster, Emily is uniquely placed to understand the pressures the traditional creative services model faces in the modern age.

Emily has a passion for understanding how to marry the art and craft of high impact creative, with the opportunities presented via the emerging Creative Automation and AI space in order to raise the bar of digital ad experiences for consumers and power the performance of campaigns.