Creative Tech Europe 2024

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Syntography (generative AI) in Commercial Campaigns: Production Guide, Brand and Creative Protection Steps

28 June, 12:40 PM

In today's rapidly evolving technological landscape, the intersection of artificial intelligence (AI) and commercial campaigns presents unprecedented opportunities and challenges. This presentation will explore the integration of generative AI into creative workflows, legal and branding implications, and safeguarding steps such as licensing people's likenesses into AI- generated commercial campaigns. We will navigate through the structural workflows of generative campaigns, established intellectual property (IP) laws, the ambiguous nature of AI, and ethical considerations for creatives.

Speakers

Carrie Crigler

Optikka

Nathan McDowell

28 June 2024

London

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
© Henry Stewart Conference Studies LLP or its affiliates.

Creative Tech Europe 2024

Create. Automate. Optimise.

28 June 2024

Syntography (generative AI) in Commercial Campaigns: Production Guide, Brand and Creative Protection Steps

28 June 2024

London

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