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28 June 2024

Creative Tech Europe 2024

Create. Automate. Optimise.

The Unapologetic Takeover of Creative by Bots

28 June, 10:10 AM

You already know it... bots are creative. Come learn how to monetise them, at scale.

Football, racing and the Olympics have one powerful thing in common, real-time events. As technologists it is our job to feed fan frenzy with authentic content that captures the 'that just happened' moment.

Join Charles Duncan, Chief Creative Technologist, Optikka, to witness how these unpredictable events (drafts/transfer windows) maximize licensed revenue. And learn why/how bot-driven sports graphics drive fundamental design principles.

  • Creative Technology in detail
  • Centralized Creative Director Control
  • Intelligent Design Systems
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