There are directors. There are creatives. There are producers. And then, there are the few people who are comfortable wearing many hats to see a project through from tissue concept to final delivery. I’m one of those people: a dreamer who executes.

In my seven years in Shanghai, I’ve often taken on more work than duty calls for because being creative is a never-ending learning curve. The work I do crosses the intersection of commerce and culture. Whether it’s original online content or a high-end TVC, I believe brands can go beyond just ‘selling product’ to playing a more defining role in shaping our identity and outlook.