Content is often perceived as a creative process. Beautiful assets, catchy phrases and a brilliant brand proposition. Product Information Management (PIM) is perceived as the logical side of marketing. Complex data models in a data hub with many technical integrations. It’s time to change that way of thinking.
Content is not only about creativity and assets. It’s also about storytelling, data management much more. It can best be thought of as ‘all components expressed through a medium’. By balancing the content in PIM and DAM the foundation for the customer journey in all communication channels is defined.
This session explores how the worlds of DAM and PIM interrelate and how they need to be balanced in the content supply chain if they are ultimately to deliver the best possible customer experience.
