DAM Europe 2024
Driving Up Content-Driven Growth
In this session, the focus is on what it means to deliver content-driven growth in a large business such as bp, the challenges faced and the measures taken to ensure value delivery.
Also covered is unlocking the full potential of Artificial Intelligence (AI) and the role GenAI plays in creating the capacity to drive innovation and content at enormous volume and at pace.
The session reviews how bp has made great strides in its AI journey – revolutionizing workflows at every level.
This session is completely ‘real-world practical’ – theoretical speculation is totally excluded.
Speakers
What others say
HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.
HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.
HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.