DAM Europe 2026
Beyond the Repository: How Mars Unified DAM, Taxonomy, Workflows, and Agentic AI
Mars’ content ecosystem was not transformed by a single project or platform rollout. It evolved through a broader journey to connect digital asset management, marketing resource management, taxonomy, governance, and content workflows across a complex global organization.
In this session, sponsored by Aprimo, Mars leaders share how they approached large-scale change across divisions and ways of working, while building a more connected and scalable content operations model, exploring how the team aligned DAM and MRM within one ecosystem, created a shared taxonomy under a global process, and linked content creation, compliance, localisation, and asset management more effectively.
Attendees will hear practical lessons on managing enterprise change, balancing global standards with divisional needs, and turning DAM into a stronger foundation for agentic content operations.
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