The Challenge:
How do you go from a decentralized, disjointed digital asset management experience where employees around the globe are uploading and duplicating assets across the company, to one unified DAM environment storing approved assets in alignment with enterprise taxonomies?
How do you advocate for something better and achieve widespread buy-in?
How do you tackle getting to the “source of truth”?
A case study with a successful outcome:
How one company aligned and harmonized their DAM with their stakeholders.
The change agent:
Medtronic is a global healthcare technology leader – boldly attacking the most challenging health problems facing humanity with innovations that transform lives is what it does.
Amy Davis, DAM and Taxonomy Manager at Medtronic describes the harmonized approach they took to retire siloed experiences and make the DAM environment enterprise-wide for all their regions, businesses, and channels.
