DAM Los Angeles 2023
DAM Good Governance – Why Have It and Why is It So Important to Get Right
Governance underpins your organization’s DAM and is the crucial process that holds your DAM together. Ignoring Governance is no longer an option and, what’s more, adherence to Governance regulations must be a priority as more and more organizations become truly data driven.
Getting Governance wrong is a costly mistake.
There is no escape: maintaining the value of your data is of vital importance, and Governance provides the framework that ensures program goals are met - both during DAM implementation and thereafter.
- To be effective, Governance must:
- Be considered as a ‘holistic corporate objective’
- Establish policies, procedures, and training for the management of data across the organization
- Reach all levels of the organization
- Ensure that your metadata – business needs, user needs, and language change –stay relevant
This session, moderated by John Horodyski, Executive Director, Insights and Analytics at Salt Flats, will be an informative and engaging discussion covering the who, what, how and why of Governance, focusing on key drivers including:
- How to do Governance
- Is there more than one Governance?
- Communications, transparency, and accountability
- Governance and DEI (Diversity, Equity & Inclusion)
- Challenges and success stories
What others say
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
I have over 10 years of experiences as a DAM, and I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.