DAM Los Angeles 2023
Supporting Multi-Functioning Teams: How Digital Asset Management brings a Fresh Approach to the User Experience
A Digital Asset Manager’s role is to interface with the user base. You may have hundreds or even thousands of users occupying a wide range of cross-functional positions from creative to technical, from marketing to content operations. Your role can often feel like an uphill battle when you spend so much time reviewing DAM procedures, processes and tools and responding to your users’ needs and requirements.
How can you assess your role to ensure efficiency?
How do you know that the service you provide is received well by your users?
How can you evaluate best in class user experience on a continual basis?
Join this session with Amy Currans, Digital Asset Manager – Global Marketing Operations at Google, and Pauline Lopez, Senior Digital Asset Manager at Amazon Lab126 to learn tips on how to support multiple users and teams. They’ll discuss how to triage questions, deal with feedback, training and maintenance to satisfy a diverse customer base.
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