March 18 - 19, 2026

DAM Los Angeles 2026

The Intelligent Evolution of DAM

The DAMS as an Organism

March 18-19

The Oakland Museum of California (OMCA) is a multi-disciplinary museum with nearly 3 million objects in its collection. It is a consolidated museum that stewards three major disciplines (Art, History, and Natural Science). As a reflection of this, the DAMS at OMCA is also a multi-subject, multi-disciplinary resource for the museum's operational needs. Throughout the system's implementation, our assumptions have changed as the user base has grown. We are adapting our DAM to serve these needs, and we view OMCA’s DAM as a living system that requires constant transformation as it matures.

Delivering our vision has required flexibility, challenged our assumptions, and forced us to rethink how we design the system as new processes or information needs are added.

Covering:

  • What does the DAMS look like today?
  • How a DAMS can be constantly evolving through the addition of more use cases.
  • How we are adjusting the assumptions we initially had about content and the structure of the DAMS.
  • What does content delivery look like when so many departments are involved?
    • Integrations between the DAMS and the Collections Management System (CMS) and the benefits gained.
    • Leveraging automations in workflows.
    • Portals for vendors, marketing selects, exhibition archive (institutional history) etc.
    • Managing permissions and structure.
  • The importance of self-advocacy with your vendor (change requests, help, etc).

The challenges we have overcome and the ones we are still facing as we integrate more departments.

Testimonials

What others say

HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!

Zachary Bunker
Lucasfilm

HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.

Diana Peterson
Adobe

HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.

Kate Tempelmeyer
Nebraska Public Media
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