Jim Rourke is a Senior Asset Specialist at Arc Worldwide—a Publicis Groupe Agency. He has 23 years of experience in the industry, starting out as a Digital Archivist at Ryan Partnership, then Epsilon, and finally landing at Arc in 2020. Jim is part of a 4-person team managing the Digital Asset Management system at Arc, overseeing a large repository of creative assets including final released files, stock photos/audio/video, photo shoots, and brand assets. He and the team ensure that the assets are organized, cataloged with the appropriate metadata, accessible only to their specific brand teams, and archived once the assets are out of date. He also manages font purchasing for the Agency; reviewing EULAs and ensuring that the agency purchases the licenses needed to limit liability.

He is currently involved in the company’s migration to a new DAM system, meeting weekly with the development teams to ensure that the tool has the features and improvements that the creative teams need to do their jobs efficiently. Version 1.0 of the system should deploy at the beginning of October, and he has already started researching improvements for v2.0 of the new DAM. He was a member of the graduating class of the Rutgers Digital Asset Management Certificate Program during its inaugural year in 2020.